5 Tips to Streamline Your Content Marketing Program

Opinions expressed by Entrepreneur contributors are their own. You may have come across this eyebrow-raising statistic: one-third of all buyers want a “seller-free sales experience.” In other words, they want less traditional advertising and more content marketing. If you have an established brand, a wealth of content to generate new high-quality leads for your business, … Read more

It Pays to Be Mistrustful. Here’s Why.

Opinions expressed by Entrepreneur contributors are their own. Facebook ads are dead. This was news to me since I was running (and still do run) a successful digital marketing agency that generates millions of dollars in revenue for our clients. Much of that revenue flows from – you guessed it – Facebook ads. But there … Read more

Why Audio Is the Future of Customer Engagement

Opinions expressed by Entrepreneur contributors are their own. Technology enables brands to connect with consumers like never before, and changing strategies to best utilize tech is a necessity. Bynder’s 2021 State of Branding Report found more than one-quarter of those surveyed were most concerned with how to successfully reach their audiences in increasingly crowded digital … Read more

Remote, Hybrid or In-Office PR

Opinions expressed by Entrepreneur contributors are their own. There’s no question that the Covid pandemic abruptly changed the nature of work. While working remotely had become increasingly popular prior to the lockdowns, almost immediately, a great number of organizations were forced to implement remote work. Some have pivoted back to fully in-house; others are finding … Read more

How to Survey Your Customers to Understand What They Really Want

Opinions expressed by Entrepreneur contributors are their own. Do you know what your customer wants? Most entrepreneurs would say yes. But I have bad news: Most of them are wrong. jacoblund | Getty Images Here’s the problem: When businesses interact with their customers, they’re often just confirming the things they already know (or think they … Read more

You’ve Got 8 Seconds to Grab a Customer’s Attention. Here’s What to Do.

Opinions expressed by Entrepreneur contributors are their own. It’s official: We now have shorter attention spans than goldfish. Clocking in at an impressively low eight seconds (a goldfish’s is nine, FYI), a short attention span spells trouble for concentration. So when it comes to marketing, you have eight seconds to hook your customers before their … Read more

Don’t Apply a “One-Size-Fits-All” Approach to Your Marketing. Do This Instead.

Opinions expressed by Entrepreneur contributors are their own. A common mistake that many companies make is using a “one-size-fits-all” approach to its marketing efforts. Said another way, the company comes up with one marketing strategy, uses mass marketing techniques and the same messaging to everyone that sees its advertising. Yes, that is a simple approach … Read more

Are You Falling for Sales Traps on Amazon Prime Day 2022?

We’ve all been there: Whether it’s Black Friday buzz or a cleverly targeted social ad, the allure of a sale can be hard to resist. The promise of massive savings tempts you to hit “buy” on those items you’ve been eyeing – and even on some you haven’t been. Of course, ecommerce giant Amazon is … Read more