Why You Need to Be an Influencer Brand and the 3 Rs of Becoming One

Opinions expressed by Entrepreneur contributors are their own. The “three Rs” concept has arisen around the idea of ​​influence in the social media age. Brian Solis was one of the first to propose this concept as the three pillars of influence to measure the rise of the digital influence of individuals. For years, influencer marketers … Read more

Chip and Joanna Gaines and Shonda Rhimes Found Incredible Success By Using This One Entrepreneurial Strategy. Here’s How You Can Too.

Opinions expressed by Entrepreneur contributors are their own. After working for decades in the fields of business strategy, tech, retail and marketing, I firmly believe that personal brands are the future. They will drive the future. They will create the future. They will lead in the future. People like Elon Musk, Oprah Winfrey, Richard Branson … Read more

How Formula 1 World Champion Jensen Button Manages Risk As an Entrepreneur

Opinions expressed by Entrepreneur contributors are their own. Jensen Button has, by a variety of standards, achieved a lifetime of success in but a few decades of life. From his early days as a racer, this winner of the 2009 Formula 1 World Championship (among many other first-place finishes) racked up victories like a kid … Read more

The Benefits and Drawbacks of Using a Logo Software

Opinions expressed by Entrepreneur contributors are their own. When was the last time you judged a company solely by its logo? If you’re like me, it was probably earlier today. First impressions are key in building a connection to the audience, and without a great logo, a company’s shot at a good first impression is, … Read more

3 Compelling NFT Projects Your Company Can Learn From

Opinions expressed by Entrepreneur contributors are their own. In a previous article, I discussed how corporate giants like Coca-Cola and Acura were venturing into the burgeoning world of NFTs, and the metaverses that are increasingly linked to them, in a slew of novel and imaginative ways. In this installment, I’m focusing less on how companies … Read more

Understanding the Power of Design and Branding

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple. Design encompasses more than a company logo, and branding stretches beyond design elements. However, without design, it is highly doubtful that leading brands would … Read more

How Brands Are Capitalizing TikTok to Win New Audiences

Opinions expressed by Entrepreneur contributors are their own. In the second quarter of 2021, TikTok’s user base cracked the 1-billion mark. Even more impressive, it was crowned the highest-grossing app of the same year. TikTok continues to show great potential for helping businesses reach new audiences. The platform is also loaded with tools that can … Read more

Why In-Store Experiences Are Retailers’ Greatest Antidote to Inflation

Opinions expressed by Entrepreneur contributors are their own. There are countless ways to tell of the toll that inflation has taken on shoppers (and on retailers, by extension). While consumer spending for services increased in February 2022, spending on goods declined. 72% of American shoppers are spending less because of inflation. Though you might think … Read more