Stay Ahead of the Curve By Implementing the Right Business Strategy at Each Stage

Opinions expressed by Entrepreneur contributors are their own. Your marketing strategies will change depending on where you are in your company’s growth cycle – startup, scaling, undergoing a transformation – and it’s only by understanding how marketing evolves with the stages of your business that you can stay ahead of the curve and thrive. When … Read more

What Is It and Why is it Important?

Opinions expressed by Entrepreneur contributors are their own. In an ever-changing business landscape, we’re seeing how important it is to have authentic leadership development that is built to last. Those who have successfully developed their brands have learned to strategically apply what they know about themselves as individuals to create more meaningful connections with others … Read more

How Digital Twins Can Change the Business Landscape

Opinions expressed by Entrepreneur contributors are their own. Even as we use our virtual reality headsets, outfit our avatars and step into an entirely virtual world, there’s one more thing we’ll need in the metaverse: a sense of where we are. Staying tethered to our very real geography will be essential if we want to … Read more

The Importance of Mapping Out Your Competitor Landscape

Opinions expressed by Entrepreneur contributors are their own. “We don’t have any competitors.” It’s a line I hear often from clients, and it always gives me pause. It’s technically possible that your brand has carved out a niche so specific – say, a dating app for marine biologists – that you’re literally the only player … Read more

3 Companies That Have Announced Layoffs

The United States job market has exhibited resilience, adding more jobs than expected in April. Nevertheless, layoffs and hiring freezes have been sweeping across businesses this year. Amid this, we think companies that have been struggling with their growth trajectories and have implemented employee layoffs recently, such as Netflix (NFLX), Robinhood Markets (HOOD), and Carvana … Read more

The Term ‘Hybrid Model’ Means More Than What You Think

Opinions expressed by Entrepreneur contributors are their own. In its time, the modern office was really a response to technological advancement. America transitioned from industrial fabrication to white-collar jobs, and the workplace was a natural reflection of that. It was also highly local. To utilize international talent, companies were reliant on travel, which was temporary … Read more