Update 08/22 below. This article was originally published on August 20
Apple’s new iPhones are coming soon, and now we know they’ll cost more and arrive sooner than ever.
The last part of this image was revealed in two stages. First by Bloomberg, which leaked Apple’s September 7 launch event, and then thanks to BGR, whose detective work has all but confirmed the day the iPhone 14 lineup will be released.
While Bloomberg’s report contained anecdotal evidence that “some retail store employees were told to prepare for a major new product release on September 16,” BGR analyzed Apple’s previous release schedules to find a strict scheme.
“Apple launches the new iPhones either on a Tuesday or a Wednesday. In this case, it appears to be a Wednesday, September 7,” reports BGR Senior Writer Chris Smith. “Then pre-orders start on the first Friday after the event. That’s September 9. Release follows precisely one week after pre-orders…Apple will ship pre-orders this second Friday and begin in-store sales worldwide .
This period would mark the first joint launch of the iPhone (on par with the iPhone 7), since Apple moved releases to fall over a decade ago. That’s a big surprise, given the current global chip shortage, which has hit tech companies around the world and pushed the iPhone 12 and 13 releases into October.
Update 08/22: Bloomberg’s Mark Gurman leaked more details about the iPhone 14 launch in his latest PowerOn Newsletter. In it, Gurman doubles down on his previous report and supports BGR’s research.
“As I reported last week, the company plans to announce iPhone 14 at an event on September 7,” he reveals. “It would be the first iPhone launch since 2016 and would be followed by the new device going on sale September 16, about a week ahead of last year’s schedule.”
Gurman notes that this is “an atypical day for Apple product launches,” with the company historically preferring Tuesday events. He speculates this is due to Labor Day “because the press and other guests will need a day’s travel after the Monday holiday.”
According to Gurman, the earlier schedule will create more space between a scheduled October event for the new iPads and Macs. It will also give the company an extra week of iPhone 14 sales in its fourth fiscal quarter.
“Another week of iPhone 14 sales should help the company easily beat last year’s $83 billion mark (indeed, analysts are already forecasting revenue of around $89 billion),” he explains.
Why is Apple speeding things up? TF International Securities analyst Ming-Chi Kuo said explanation:
“Global recession risk is always growing and unpredictable, so announcing/shipping iPhone as soon as possible can minimize the impact of recession risk on demand,” he said. tweeted. “Which could be one of the reasons why Apple has offered a positive outlook for 3Q22 since the last earnings call.”
That makes sense, especially when few rivals can match Apple’s supply chain. That said, there will likely be a victim of Apple’s ambitious schedule: the iPhone 14 Max.
Apple’s cheaper version of the iPhone 14 Pro Max is said to be “very behind schedule” with limited supply for several months. So if you’ve decided that Apple’s cheapest large-screen smartphone is the model for you, be prepared to act quickly when pre-orders open on September 9.
Follow Gordon on Facebook
Learn more about Forbes
#Apple #Exclusive #Reveals #Surprise #iPhone #Release