Looking back on another week of news and headlines from Cupertino, this week’s Apple Loop includes confirmation of Apple’s launch date, leaked iPhone 14 Pro Max details, Apple further diversifies production , the Mac self-repair program launched, Apple Maps prepares an advertising plan and the iPhone speaker problems persist.
Apple Loop is here to remind you of some of the many, many discussions that have taken place around Apple over the past seven days (and you can read my weekly Android news roundup here on Forbes).
iPhone 14 launch details confirmed
With a hint of the ’90s slogan (“Far Out”), Apple has confirmed a launch event for September 7. It will be for the new iPhone 14 family and a number of devices, probably including the next Apple Watch. Curiously, the launch and presumably commercial release is a week earlier than previous years would suggest:
“The intriguing tagline ‘Far out’ might tease a few other improvements. Maybe telephoto camera updates on its iPhones? Or the long-talked-about satellite connectivity? And a short video tweeted by the SVP of Marketing. ‘Apple, Greg Joswiak is really looking into the star pattern, which might suggest adding an astrophotography feature.
Which iPhone will be the most popular?
We may have the launch dates, but the jury is still out on mixing the iPhone 14 family. Where will Apple place more stock and what are the market expectations? The display market offers a solid look at the production mix. Curiously, the largest and most expensive iPhone – the 14 Pro Mx – is considered the most popular handset.
“The iPhone 14 Pro Max has the highest share of panel production and shipments with a share of 29% and 28% respectively. The 14 Max has the smallest share at 21% of production and 19% of panels. shipments. It should build up a lot of ground in September.”
(Ross Young via Forbes).
Apple is building a diverse iPhone production portfolio
Apple continues to diversify its manufacturing options and is once again moving away from China. Although this will be the largest share for some time to come, the expansion of its Vietnamese factories last week was joined by those in India:
“The company has been working with suppliers to speed up manufacturing in India and shorten the production time for the new iPhone from the typical six to nine months for previous launches, according to people familiar with the matter. Apple, which has long profited from its iPhones in China, seeks alternatives as Xi Jinping’s administration clashes with the US government and imposes nationwide lockdowns that have disrupted economic activity.”
Apple launches Mac self-repair program
Apple’s self-repair program for the Mac was launched, with the M1 MacBook Air and M1 MacBook Pro the first models to offer genuine Apple parts to consumers. What many hoped would be a simple process turned into a bit of a marathon. As the iFixit team notes, something that seems like an obvious repair – turning off the laptop battery – following Apple’s instructions requires a 162-page guide and replacing the entire top case and all the components that are part of it.
“…It’s so long because the manual says that to replace the battery you have to replace the entire upper case. At the time of this writing, Apple will not sell you a replacement MacBook battery Pro. They sell you a “Top Case with battery and keyboard. And so their guide asks you to literally remove all components from the top case. The laptop is built on the top case, so to get to it you have to take everything apart.
(Apple through iFixit)
Apple Maps ready to show ads
Apple is preparing to add advertising to its own pre-installed mapping system on its mobile devices. Scheduled to debut next year, it’s part of Apple’s drive to grow the company’s display advertising business by 150% from $4 billion to $10 billion a year:
“Ads in the Apple Maps app wouldn’t be the traditional banner ads you see on websites, but rather paid search results. For example, a fast food chain might pay Apple to appear at the top results when a user searches for ‘burgers’ or ‘fries.’ Many similar apps already offer search ads, including Google Maps, Waze and Yelp.”
(Bloomberg via MacRumors).
Apple has expanded its service program to repair iPhone 12 and iPhone 12 Pro speakers that have been rendered inoperative due to a known defect in the receiver module. Initially set at two years, this was extended for an additional twelve months:
“When the service program began, Apple stated that the program covered affected iPhone 12 and iPhone 12 Pro devices for 2 years after the unit was first sold at retail. In a low-key update to the support document today “Today, Apple extended that to three years after the device first retailed. This gives iPhone 12 and iPhone 12 Pro users an additional year of coverage for this issue.”
(Apple through Mac 9to5).
Apple Loop brings you seven days of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column Android Circuit is also available on Forbes.
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