Google Helpful Content Update – What to Expect? By SEO Consultant Qamar Zaman

Dallas, Texas, Aug. 25, 2022 (GLOBE NEWSWIRE) — Google announced on its blog last week that it will be rolling out the “Helpful Content Update” this week for English-speaking users around the world. This update will roll out in a series of search enhancements so users can easily find useful content created by and for users. As of this writing, the search giant has yet to release an update regarding this week’s rollout.

The Google Search Central blog has revealed that the “useful content update” will be rolled out to ensure that original and useful content ranks well in search. Here is a statement from their announcement.

“Google Search is constantly striving to better connect people to useful information. To that end, we’re launching what we call the ‘Useful Content Update’ which is part of a larger effort to ensure that people are seeing more original and useful content written by people, for people, in search results.”

According to Google, the “useful content update” introduces a new site-wide ranking signal. Along with the rest of Google’s ranking signals, it can instantly detect low-quality content, the type that doesn’t add value or isn’t useful to searchers.

Google said this update rewards people-focused content.

“Helpful content updating aims to reward better content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well,” wrote Google on his blog.

When it comes to Google’s algorithm changes, website owners who run online businesses are always on the lookout if their content won’t be negatively affected after the rollout.

Dallas SEO consultant Qamar Zaman advised them to stick to the usual Google tips and guidelines to prevent their web pages from being downgraded or de-indexed.

I will be using Semrush Sensor – Google’s ranking and algorithm tracking tool

As of August 24, the Semrush sensor indicates:

SERP Volatility As of August 24, 2022

“This helpful content update is nothing new. For more than a decade, Google has continually advised content creators to produce content, not for search engines, but for people,” Zaman explained.

Google now calls these content creators people-focused content creators. This means that they create content that focuses on providing solutions or answers to what people are looking for.

For website owners who want to know if their content can survive this latest rollout, Google has provided six questions to assess whether their website is on the right track.

  • Do you have an existing or anticipated audience for your business or site that would find the content valuable if it came directly to you?
  • Does your content demonstrate first-hand expertise and in-depth knowledge (e.g. expertise resulting from using a product or service or visiting a location)?
  • Does your site have a goal or a primary objective?
  • After reading your content, will someone walk away feeling like they learned enough about a topic to achieve their goal?
  • Will someone reading your content leave with the impression of having had a satisfying experience?
  • Do you keep our tips for major updates and product reviews in mind?

Google said that if the website owner’s answers to all of these questions are yes, they have nothing to worry about while rolling out the Helpful Content Update.

Google said the impact could last for months for websites that are negatively affected.

“Sites identified by this update may find the signal applied to them for months,” Google revealed.

Fortunately, Google continues to get tabs by monitoring affected sites. Those whose content is affected will eventually recover.

“Our classifier for this update runs continuously, allowing it to monitor newly launched and existing sites. As it determines that unnecessary content has not returned long-term, the classification will no longer apply,” explained Google.

While everyone is waiting for Google to announce that the update has started to officially roll out, Qamar Zaman, along with Randy Rohde, CEO of 38 Digital Market, also plans to look into the implications of updating useful content from Google in the Subject Matter Expert podcast. this coming September.

Zaman encourages website owners to listen to the next episode of the Subject Matter Expert’s podcast, as he and Rohde will discuss in detail the impact of updating helpful content. They will also discuss what content creators should do to keep up with this latest change in Google’s search algorithm.

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